Lead management
Every enquiry — WhatsApp, Instagram, Facebook, Google, walk-in — becomes a lead with an owner, a stage and a next action. A call list tells each person who to ring today.
Sales · Leads, Call list, Workbench
AI CRM
A CRM that reads the conversation
Most CRMs are a filing cabinet you have to keep filling in. SetuFlow's pipeline is fed by the conversations themselves — an enquiry on WhatsApp becomes a lead with a source, an owner and a next action without anyone typing it in twice.
All leads · 128New · 34Follow-up today · 12Quoted · 22
LeadSourceStageOwnerValue
MWhatsAppQuotedRK₹1,24,500
SInstagramNewAP₹18,200
JGoogleNegotiationRK₹3,40,000
OWhatsAppWonSM₹67,800
KWalk-inFollow-upAP₹92,400
What you actually get
Every channel, one pipeline
WhatsApp, Instagram, Facebook, Google and walk-ins land in the same list, tagged with where they came from — so you can finally tell which channel is worth the spend.
The AI qualifies before you call
An AI agent answers the first questions from your own catalogue, builds a cart and quotes real prices, so the leads that reach a human are the ones worth a human.
A next action on every record
A lead without a next action is a lead you have already lost. Follow-ups are scheduled records with owners, and a daily call list tells each person exactly who to ring.
Straight through to money
Quote from the live price list, convert to a GST invoice without retyping, take the payment and watch it land against the right ledger.
Shipped features, not promises
Everything here is part of SetuFlow Business Manager. The line under each card says where it lives in the product.
Customer management
Contacts carry the whole relationship: conversations, quotes, orders, invoices, payments and outstanding balance on one record.
Sales · Contacts
AI agents on WhatsApp
An AI agent answers product questions from your own catalogue, builds a cart, quotes real prices and hands over to a human on its own rules. Every conversation is auditable.
WhatsApp · AI agents, Agent routing, Conversation audit
Follow-ups & automation
Follow-ups are scheduled records, not reminders in someone's head. Business hours, notification rules and routing decide what happens without anyone chasing it.
Sales · Follow-ups · Settings
Quotations
Build a quote from your live price list, send it on WhatsApp as a public link or a PDF, and convert it to an invoice without retyping a line.
Billing · Quotes
Team access & control
Users, roles and granular permissions, an activity log, allowed-IP restrictions, API keys and outbound webhooks so the system fits how the company is actually run.
Settings · Team, Roles, API keys, Webhooks
“Tell me how your business works — I’ll say whether you need one product or two.”
Recommend my setupSimple plans. Pay for what you use.
Pick a Business plan for your team size and work. Hosting, updates, backups and support are included. Prices exclude GST.
Founding customer offer. For our first 25 businesses: 25% off the first year on any yearly Business plan, that price locked for two years, and the setup fee halved.
Starter
For a small team that sells on WhatsApp and bills in GST
₹2,499 /month₹2,999
Billed yearly: ₹29,988 + GST
One-time setup: ₹4,999
- Users
- 3
- WhatsApp numbers
- 1
- AI agent conversations
- —
- Storage
- 2 GB
- Leads, contacts, call list and follow-ups
- Shared WhatsApp inbox, templates and campaigns
- Quotations from your price list, shared on WhatsApp
- GST invoices, credit notes and GST summary
- Users, roles and permissions
- Email and WhatsApp support, next working day
Most popular
Growth
For a sales team that wants AI to answer and collect
₹5,999 /month₹7,499
Billed yearly: ₹71,988 + GST
One-time setup: ₹14,999
- Users
- 8
- WhatsApp numbers
- 1
- AI agent conversations
- 500 / month
- Storage
- 10 GB
Everything in Starter, plus
- AI agent on WhatsApp that quotes from your catalogue
- WhatsApp flows, routing rules and agent handover
- Payment links, receipts and customer ledgers
- Bank reconciliation, including split credits
- Orders, stock and Ekart dispatch
- Same-day support in Hindi and English
Pro
For distributors who buy, stock and sell at volume
₹11,999 /month₹14,999
Billed yearly: ₹1,43,988 + GST
One-time setup: ₹29,999
- Users
- 20
- WhatsApp numbers
- 3
- AI agent conversations
- 1,200 / month
- Storage
- 30 GB
Everything in Growth, plus
- Purchases: vendors, POs, GRNs, purchase invoices, returns
- Multiple warehouses, transfers and adjustments
- Finance books, ledgers and accounting export
- API keys, outbound webhooks and allowed-IP control
- Priority support and a monthly review call
- Prices exclude 18% GST
- Yearly plans save up to 20%
- 30-day money-back on yearly plans
- Extra user ₹300/month
- Extra 1,000 AI conversations ₹5,000
Grow the business
SetuFlow Social AI Manager
₹29,999
One-time payment · lifetime product access
- Guided brand setup and AI brand profile
- AI content plan, drafting and scoring
- Improve hook, shorter, more human, story, CTA
- AI carousels, cards and generated imagery
- Approval gate, scheduling and content calendar
- LinkedIn, Instagram, Facebook, Google Business Profile
- Engagement inbox, review replies and analytics
Both products
Business Manager + Social AI Manager
SetuFlow Complete AI Suite
From ₹2,499/month + ₹29,999 one-time
Any Business plan, plus Social AI Manager at its one-time price. One sign-in, one customer record, one AI spend view.
- Everything in your chosen Business plan
- Everything in Social AI Manager
- Posts that know your products, prices and customers
- One sign-in and one set of roles for the whole team
Own it · one-timeTalk to us about the Complete Solution
On your own Windows server
SetuFlow Complete Solution
₹2,49,000 + GST
One-time payment · lifetime licence
- Business Manager with every Pro feature
- Social AI Manager included
- Unlimited users
- Installed and set up on your own Windows server
- Data import, WhatsApp connection and team training
- First year of updates and support free
- Lifetime licence — no monthly or yearly licence fee
You provide and pay directly
- Windows server, SQL Server and their licences
- Domain and SSL certificate
- WhatsApp message charges (billed by Meta)
- AI model usage on your own OpenAI or Claude key
- Payment gateway, courier, SMS and email providers
- Social platform access and quotas
Maintenance plan · optional, from year two
₹49,800 / year + GST
Covers updates, security fixes and support. Without it, SetuFlow keeps working on your server — it just stops receiving updates.
AI CRM, answered
What people want to know before they buy. Anything else — the assistant or a human will answer it.
The AI is inside the record, not beside it: it answers from your catalogue, prices from your live price list, decides when a human is needed, and every conversation it had is auditable against the lead it belongs to.
No. SetuFlow Business Manager is a complete CRM on its own. The Social AI Manager is a separate purchase for the marketing side.
Other ways in
Ready to build your SetuFlow?
Tell the assistant how your business works and it will show you the setup — Business Manager, Social AI Manager, or both.
Business plans from ₹2,499/month · Social AI Manager ₹29,999 one-time · Complete Solution on your own server ₹2,49,000 one-time