Lead management
Every enquiry — WhatsApp, Instagram, Facebook, Google, walk-in — becomes a lead with an owner, a stage and a next action. A call list tells each person who to ring today.
Sales · Leads, Call list, Workbench
SetuFlow Business Manager · Run the business
Lead to invoice to dispatch — without the gaps
Lead to customer to quote to invoice to payment to dispatch — in one system that AI helps you work.
All leads · 128New · 34Follow-up today · 12Quoted · 22
LeadSourceStageOwnerValue
MWhatsAppQuotedRK₹1,24,500
SInstagramNewAP₹18,200
JGoogleNegotiationRK₹3,40,000
OWhatsAppWonSM₹67,800
KWalk-inFollow-upAP₹92,400
Nothing is lost
Every enquiry from every channel becomes a lead with an owner and a next action.
Nothing goes cold
Follow-ups are scheduled records, not something someone has to remember.
Nothing is untraceable
Quote, invoice, receipt and ledger entry are one chain you can walk backwards.
Everything the business actually runs on
Each of these is a module in the shipped product, not a roadmap item. The line under each card tells you where it lives.
Customer management
Contacts carry the whole relationship: conversations, quotes, orders, invoices, payments and outstanding balance on one record.
Sales · Contacts
WhatsApp workflow
The official WhatsApp Business API with a shared team inbox, message templates, campaigns, routing rules, flows, custom fields and compliance controls.
WhatsApp · Inbox, Templates, Campaigns, Flows
AI agents on WhatsApp
An AI agent answers product questions from your own catalogue, builds a cart, quotes real prices and hands over to a human on its own rules. Every conversation is auditable.
WhatsApp · AI agents, Agent routing, Conversation audit
Quotations
Build a quote from your live price list, send it on WhatsApp as a public link or a PDF, and convert it to an invoice without retyping a line.
Billing · Quotes
GST invoices
Tax-correct invoices with HSN, place of supply and GST breakup, plus credit notes, a GST summary and a monthly accounting export.
Billing · Invoices · Finance · GST summary
Payment tracking
Receipts against invoices, customer and vendor ledgers, wallets, refunds, and bank reconciliation that splits one bank credit across the customers it actually paid for.
Finance · Ledgers, Bank reconciliation, Wallets
Order management
Confirmed orders become work: allocation against live stock, a fulfilment hub, and the order's own history from confirmation to delivery.
Billing · Orders · Fulfilment
Dispatch workflow
Pack, generate the docket and hand over to the courier — Ekart is integrated — with tracking written back onto the order.
Fulfilment · Dispatch, Ekart
Inventory & purchasing
Stock across warehouses with movements, adjustments and transfers, and the buying side end to end: vendors, purchase orders, GRNs, purchase invoices, payments and returns.
Inventory · Purchases
Follow-ups & automation
Follow-ups are scheduled records, not reminders in someone's head. Business hours, notification rules and routing decide what happens without anyone chasing it.
Sales · Follow-ups · Settings
Team access & control
Users, roles and granular permissions, an activity log, allowed-IP restrictions, API keys and outbound webhooks so the system fits how the company is actually run.
Settings · Team, Roles, API keys, Webhooks
“Want to manage customers, or grow your social presence? Let me recommend the right SetuFlow setup.”
Build my setupSimple plans. Pay for what you use.
Pick a Business plan for your team size and work. Hosting, updates, backups and support are included. Prices exclude GST.
Founding customer offer. For our first 25 businesses: 25% off the first year on any yearly Business plan, that price locked for two years, and the setup fee halved.
Starter
For a small team that sells on WhatsApp and bills in GST
₹2,499 /month₹2,999
Billed yearly: ₹29,988 + GST
One-time setup: ₹4,999
- Users
- 3
- WhatsApp numbers
- 1
- AI agent conversations
- —
- Storage
- 2 GB
- Leads, contacts, call list and follow-ups
- Shared WhatsApp inbox, templates and campaigns
- Quotations from your price list, shared on WhatsApp
- GST invoices, credit notes and GST summary
- Users, roles and permissions
- Email and WhatsApp support, next working day
Most popular
Growth
For a sales team that wants AI to answer and collect
₹5,999 /month₹7,499
Billed yearly: ₹71,988 + GST
One-time setup: ₹14,999
- Users
- 8
- WhatsApp numbers
- 1
- AI agent conversations
- 500 / month
- Storage
- 10 GB
Everything in Starter, plus
- AI agent on WhatsApp that quotes from your catalogue
- WhatsApp flows, routing rules and agent handover
- Payment links, receipts and customer ledgers
- Bank reconciliation, including split credits
- Orders, stock and Ekart dispatch
- Same-day support in Hindi and English
Pro
For distributors who buy, stock and sell at volume
₹11,999 /month₹14,999
Billed yearly: ₹1,43,988 + GST
One-time setup: ₹29,999
- Users
- 20
- WhatsApp numbers
- 3
- AI agent conversations
- 1,200 / month
- Storage
- 30 GB
Everything in Growth, plus
- Purchases: vendors, POs, GRNs, purchase invoices, returns
- Multiple warehouses, transfers and adjustments
- Finance books, ledgers and accounting export
- API keys, outbound webhooks and allowed-IP control
- Priority support and a monthly review call
- Prices exclude 18% GST
- Yearly plans save up to 20%
- 30-day money-back on yearly plans
- Extra user ₹300/month
- Extra 1,000 AI conversations ₹5,000
Grow the business
SetuFlow Social AI Manager
₹29,999
One-time payment · lifetime product access
- Guided brand setup and AI brand profile
- AI content plan, drafting and scoring
- Improve hook, shorter, more human, story, CTA
- AI carousels, cards and generated imagery
- Approval gate, scheduling and content calendar
- LinkedIn, Instagram, Facebook, Google Business Profile
- Engagement inbox, review replies and analytics
Both products
Business Manager + Social AI Manager
SetuFlow Complete AI Suite
From ₹2,499/month + ₹29,999 one-time
Any Business plan, plus Social AI Manager at its one-time price. One sign-in, one customer record, one AI spend view.
- Everything in your chosen Business plan
- Everything in Social AI Manager
- Posts that know your products, prices and customers
- One sign-in and one set of roles for the whole team
Own it · one-timeTalk to us about the Complete Solution
On your own Windows server
SetuFlow Complete Solution
₹2,49,000 + GST
One-time payment · lifetime licence
- Business Manager with every Pro feature
- Social AI Manager included
- Unlimited users
- Installed and set up on your own Windows server
- Data import, WhatsApp connection and team training
- First year of updates and support free
- Lifetime licence — no monthly or yearly licence fee
You provide and pay directly
- Windows server, SQL Server and their licences
- Domain and SSL certificate
- WhatsApp message charges (billed by Meta)
- AI model usage on your own OpenAI or Claude key
- Payment gateway, courier, SMS and email providers
- Social platform access and quotas
Maintenance plan · optional, from year two
₹49,800 / year + GST
Covers updates, security fixes and support. Without it, SetuFlow keeps working on your server — it just stops receiving updates.
Business Manager, answered
What people want to know before they buy. Anything else — the assistant or a human will answer it.
Yes. It is a complete product on its own — leads through to dispatch and payment — and is sold separately as Starter, Growth or Pro. The Social AI Manager adds the marketing side as a one-time purchase, and the Complete AI Suite is any Business plan with it.
Yes. It uses the official WhatsApp Business API with approved message templates, campaigns, routing rules, flows, custom fields, blocked numbers and compliance controls. Meta bills the conversations.
It answers product questions from your own catalogue, builds a cart, quotes real prices from your live price list, and hands the conversation to a human on rules you set. Every conversation is auditable, and what it says is checked against your data rather than invented.
Invoices carry HSN codes, place of supply and the correct CGST/SGST/IGST breakup, with credit notes, a GST summary and a monthly export for your accountant.
Yes — stock across warehouses with movements, adjustments and transfers, and the buying side end to end: vendors, purchase orders, GRNs, purchase invoices, payments, returns and reports.
Because a person sets it up with you: connecting your WhatsApp number, importing your catalogue, price lists and customers, training the AI agent on your products and training your team. Most software fails because this step is skipped.
Meta charges for WhatsApp Business messages and bills you directly on your own WhatsApp account, at Meta's own rates. SetuFlow adds no markup. The plan price covers the software, hosting, AI allowance and support.
Yes. Every business gets its own separate database, with role-based access, an activity log, allowed-IP restrictions and encrypted third-party tokens. You can export your data at any time.
The other half of the platform
SetuFlow Social AI Manager
It learns the business, plans what to say, writes it, gets your approval, publishes it, measures it — and feeds what it learned into the next plan.
Run the whole business from one place
Starter, Growth or Pro — hosting, updates and support included. Add the Social AI Manager any time as the Complete AI Suite.
Business plans from ₹2,499/month · Social AI Manager ₹29,999 one-time · Complete Solution on your own server ₹2,49,000 one-time