Lead management
Every enquiry — WhatsApp, Instagram, Facebook, Google, walk-in — becomes a lead with an owner, a stage and a next action. A call list tells each person who to ring today.
Sales · Leads, Call list, Workbench
Features
Everything both products do, listed honestly
No roadmap items, no “coming soon”. If it is on this page it is in the shipped software, and the comparison below says which product carries it.
Which product carries what
Buy either one on its own. The suite is both, which is the only way to get the rows marked in both columns.
CapabilityBusiness ManagerSocial AI ManagerNotes
Lead & customer management—Pipeline, call list, contacts, follow-ups
WhatsApp Business API—Inbox, templates, campaigns, flows, AI agents
Quotations & GST invoices—Price lists, credit notes, GST summary
Payments, ledgers & reconciliation—Receipts, wallets, bank reconciliation
Inventory & purchasing—Warehouses, POs, GRNs, vendor payments
Orders & dispatch—Allocation, fulfilment hub, Ekart
AI content planning & drafting—Plan, write, score, rewrite
AI visuals, carousels & images—Rendered to real images
Approval gate & scheduling—Nothing publishes unapproved
LinkedIn, Instagram, Facebook, Google—Four channels, one queue
Review & comment inbox—AI-drafted replies, low ratings flagged
Google Business ProfileReviews and posts in both; full listing management in Social AI
Unified inboxCustomer conversations in one; social engagement in the other
AI spend trackingPriced per call, by feature, model and day
Roles, permissions & activity logShared across the suite
API keys & webhooks—Outbound hooks on business events
Connects to the channels your customers already use
WhatsApp BusinessLinkedInInstagramFacebookGoogle Business ProfileRazorpayEkartGST invoicing
Run the business — in full
Customer management
Contacts carry the whole relationship: conversations, quotes, orders, invoices, payments and outstanding balance on one record.
Sales · Contacts
WhatsApp workflow
The official WhatsApp Business API with a shared team inbox, message templates, campaigns, routing rules, flows, custom fields and compliance controls.
WhatsApp · Inbox, Templates, Campaigns, Flows
AI agents on WhatsApp
An AI agent answers product questions from your own catalogue, builds a cart, quotes real prices and hands over to a human on its own rules. Every conversation is auditable.
WhatsApp · AI agents, Agent routing, Conversation audit
Quotations
Build a quote from your live price list, send it on WhatsApp as a public link or a PDF, and convert it to an invoice without retyping a line.
Billing · Quotes
GST invoices
Tax-correct invoices with HSN, place of supply and GST breakup, plus credit notes, a GST summary and a monthly accounting export.
Billing · Invoices · Finance · GST summary
Payment tracking
Receipts against invoices, customer and vendor ledgers, wallets, refunds, and bank reconciliation that splits one bank credit across the customers it actually paid for.
Finance · Ledgers, Bank reconciliation, Wallets
Order management
Confirmed orders become work: allocation against live stock, a fulfilment hub, and the order's own history from confirmation to delivery.
Billing · Orders · Fulfilment
Dispatch workflow
Pack, generate the docket and hand over to the courier — Ekart is integrated — with tracking written back onto the order.
Fulfilment · Dispatch, Ekart
Inventory & purchasing
Stock across warehouses with movements, adjustments and transfers, and the buying side end to end: vendors, purchase orders, GRNs, purchase invoices, payments and returns.
Inventory · Purchases
Follow-ups & automation
Follow-ups are scheduled records, not reminders in someone's head. Business hours, notification rules and routing decide what happens without anyone chasing it.
Sales · Follow-ups · Settings
Team access & control
Users, roles and granular permissions, an activity log, allowed-IP restrictions, API keys and outbound webhooks so the system fits how the company is actually run.
Settings · Team, Roles, API keys, Webhooks
Across both products
Multi-tenant workspace isolation, role-based access with granular permissions, an activity log, encrypted third-party tokens, allowed-IP restrictions, and AI usage priced and recorded on every call.
Simple plans. Pay for what you use.
Pick a Business plan for your team size and work. Hosting, updates, backups and support are included. Prices exclude GST.
Founding customer offer. For our first 25 businesses: 25% off the first year on any yearly Business plan, that price locked for two years, and the setup fee halved.
Starter
For a small team that sells on WhatsApp and bills in GST
₹2,499 /month₹2,999
Billed yearly: ₹29,988 + GST
One-time setup: ₹4,999
- Users
- 3
- WhatsApp numbers
- 1
- AI agent conversations
- —
- Storage
- 2 GB
- Leads, contacts, call list and follow-ups
- Shared WhatsApp inbox, templates and campaigns
- Quotations from your price list, shared on WhatsApp
- GST invoices, credit notes and GST summary
- Users, roles and permissions
- Email and WhatsApp support, next working day
Most popular
Growth
For a sales team that wants AI to answer and collect
₹5,999 /month₹7,499
Billed yearly: ₹71,988 + GST
One-time setup: ₹14,999
- Users
- 8
- WhatsApp numbers
- 1
- AI agent conversations
- 500 / month
- Storage
- 10 GB
Everything in Starter, plus
- AI agent on WhatsApp that quotes from your catalogue
- WhatsApp flows, routing rules and agent handover
- Payment links, receipts and customer ledgers
- Bank reconciliation, including split credits
- Orders, stock and Ekart dispatch
- Same-day support in Hindi and English
Pro
For distributors who buy, stock and sell at volume
₹11,999 /month₹14,999
Billed yearly: ₹1,43,988 + GST
One-time setup: ₹29,999
- Users
- 20
- WhatsApp numbers
- 3
- AI agent conversations
- 1,200 / month
- Storage
- 30 GB
Everything in Growth, plus
- Purchases: vendors, POs, GRNs, purchase invoices, returns
- Multiple warehouses, transfers and adjustments
- Finance books, ledgers and accounting export
- API keys, outbound webhooks and allowed-IP control
- Priority support and a monthly review call
- Prices exclude 18% GST
- Yearly plans save up to 20%
- 30-day money-back on yearly plans
- Extra user ₹300/month
- Extra 1,000 AI conversations ₹5,000
Grow the business
SetuFlow Social AI Manager
₹29,999
One-time payment · lifetime product access
- Guided brand setup and AI brand profile
- AI content plan, drafting and scoring
- Improve hook, shorter, more human, story, CTA
- AI carousels, cards and generated imagery
- Approval gate, scheduling and content calendar
- LinkedIn, Instagram, Facebook, Google Business Profile
- Engagement inbox, review replies and analytics
Both products
Business Manager + Social AI Manager
SetuFlow Complete AI Suite
From ₹2,499/month + ₹29,999 one-time
Any Business plan, plus Social AI Manager at its one-time price. One sign-in, one customer record, one AI spend view.
- Everything in your chosen Business plan
- Everything in Social AI Manager
- Posts that know your products, prices and customers
- One sign-in and one set of roles for the whole team
Own it · one-timeTalk to us about the Complete Solution
On your own Windows server
SetuFlow Complete Solution
₹2,49,000 + GST
One-time payment · lifetime licence
- Business Manager with every Pro feature
- Social AI Manager included
- Unlimited users
- Installed and set up on your own Windows server
- Data import, WhatsApp connection and team training
- First year of updates and support free
- Lifetime licence — no monthly or yearly licence fee
You provide and pay directly
- Windows server, SQL Server and their licences
- Domain and SSL certificate
- WhatsApp message charges (billed by Meta)
- AI model usage on your own OpenAI or Claude key
- Payment gateway, courier, SMS and email providers
- Social platform access and quotas
Maintenance plan · optional, from year two
₹49,800 / year + GST
Covers updates, security fixes and support. Without it, SetuFlow keeps working on your server — it just stops receiving updates.
Answers before you ask
What people want to know before they buy. Anything else — the assistant or a human will answer it.
If you mainly need a shared WhatsApp inbox, quotes and GST invoices, start with Starter. If you want the AI agent to answer enquiries and you want payments tracked, take Growth. If you buy from vendors and run more than one warehouse, take Pro. You can move up at any time.
Because a person sets it up with you: connecting your WhatsApp number, importing your catalogue, price lists and customers, training the AI agent on your products and training your team. Most software fails because this step is skipped.
Meta charges for WhatsApp Business messages and bills you directly on your own WhatsApp account, at Meta's own rates. SetuFlow adds no markup. The plan price covers the software, hosting, AI allowance and support.
One customer's chat with the AI agent within a 24-hour window, however many messages it takes. Growth includes 500 a month and Pro 1,200. If you need more, add 1,000 conversations for ₹5,000.
Both. Yearly billing costs less — up to 20% below the monthly price — and comes with a 30-day money-back guarantee. Monthly billing has no long commitment.
Yes. Social AI Manager is ₹29,999 one-time with lifetime product access — no monthly licence fee. AI model usage, social platform access and hosting are billed by those providers. Buy it on its own or add it to any Business plan as the Complete AI Suite.
Yes — the Complete Solution is ₹2,49,000 + GST one-time for both products with unlimited users, installed on your own Windows server with a lifetime licence. The first year of updates and support is free; after that an optional maintenance plan is ₹49,800 + GST a year. You provide the server and pay third-party costs such as WhatsApp messages, AI usage and payment gateways directly.
Yes — it uses the official WhatsApp Business API, including message templates, campaigns, routing and compliance controls such as blocked numbers and opt-out handling.
The AI agent answers from your own catalogue and price list rather than making things up, hands the chat to a person on rules you set, and every conversation can be audited. Social AI Manager never publishes without a person approving it.
Yes. Every business gets its own separate database, with role-based access, an activity log, allowed-IP restrictions and encrypted third-party tokens. You can export your data at any time.
SetuFlow is built and operated by S D Bearing Co., Delhi. SetuFlow is the product brand; S D Bearing Co. is the company you contract with.
Ready to build your SetuFlow?
Tell the assistant how your business works and it will show you the setup — Business Manager, Social AI Manager, or both.
Business plans from ₹2,499/month · Social AI Manager ₹29,999 one-time · Complete Solution on your own server ₹2,49,000 one-time
Grow the business — in full
It learns your business first
Guided setup captures who you are, what the business does, your goals and your brand voice. It can read your website and analyse your existing writing so drafts sound like you, not like a bot.
Onboarding · Brand profile
AI content planning
Before a single post is written the AI produces a content plan from your brand profile and what has worked before, so the queue has a reason to exist.
Dashboard · AI briefing
AI post creation
Two questions — what kind of post, what about — instead of a blank editor, with topic suggestions drawn from your own plan. Platform-specific drafts, not one post copy-pasted four times.
Create
Named AI improvements
Improve hook, Make shorter, Make more human, Add a story, Improve CTA. Each one is a specific instruction, and every previous version stays in the revision history.
Posts · Editor
AI visuals & carousels
AI-written carousels and cards rendered to real images, and AI-generated imagery from a compiled visual brief — so the picture matches the post rather than being stock.
Create · Visuals
Approval gate
Nothing publishes without a person pressing publish. Drafts are scored, queued for approval, and can be archived and restored rather than deleted.
Approvals · Content
Scheduling & calendar
Month and week views on desktop, an agenda on a phone, drag to move. Scheduling is honoured in your own time zone while the scheduler works in UTC.
Calendar
Content pipeline
Everything you have as a list or a board from idea to published, with an archive that is a state rather than a delete.
Content
LinkedIn, Instagram, Facebook, Google
Four channels behind one provider seam. A Google login can carry many businesses and locations, and each location becomes its own schedulable channel.
Channels
Reviews & engagement inbox
Comments and Google reviews arrive in one inbox. The AI classifies intent and drafts a reply against the right brief — a one-star review is flagged for a person immediately.
Inbox · Google · Reviews
Analytics that feed the plan
What performed, and a learning pass that turns performance into insights the next content plan actually uses. Listing insights cover views, calls, direction requests and website clicks.
Analytics · Google · Insights
AI cost transparency
Every model call is priced on the way out and stored with the rate it had, broken down by feature, by model and by day. You always know what the AI cost.
Usage